interactive social media examples

Consumer Trends in 2021: What's Actually Changing? 13 Interactive Content Examples That Will Engage Your Audience 70. You could learn a lot from many of the features they exploit, like adding interactive games, using cute illustration or cartoon styles, inserting animated photos or icons, and so on. With nearly 3 billion people using social media, there is a vast range of apps to appeal to everybody. A good way to drive engagement and shake up your usual posting process is by utilizing interactive content. The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. What now? Teachers already need to have eyes in the back of their heads. Based on the data you collect, you’ll know what type of content to deliver later on the sales funnel. var expires = "; expires=" + date.toGMTString(); Examples of engaging interactive content, with tips and how to's for developing your own. Users then proceed to vote on said items, and the items with the highest number of votes are most prominently displayed. These sound like simple questions, but they provided us with tons of data. See more ideas about interactive posts, social media, interactive. Broadcast Broadcast media such as television and radio that is delivered with digital technologies such as streaming media. All of those views will help your content rank better organically in the search engines, which leads to even more page views. It doesn’t have to be overly promotional. Write headlines that drive traffic, shares, and search results. If people are talking about your business, you have an advantage in the industry. Consider deploying an interactive tool that helps the consumer determine what other products or services might meet his or her needs. There are numbers of social media platforms on which you can promote your brand, but not all have the same value. Platforms used: Twitter What Coors Light did: Coors Light has had some of the cheekiest campaigns lately, including their Clone Machine, which lets users record a 30-second video loop of them looking interested during video-conferences so that they can sneak away to grab a beer.. Gen 7. Join the world's top innovators at our FREE Virtual events. eLearning (NEW) Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database. Following are some of the most effective options. This chart looks at what to do in case of positive or negative feedback. Make it easy by using an embed code for certain types of content, such as interactive infographics. Best of all, it was as simple as creating a Hello Bar exit popup and using LeadQuizzes to create the quiz. The idea of using social media seems to make many educators a little nervous. Insert links, images, and quizzes in certain places to make it interactive. You can now host an Instagram Live with an ongoing poll, which is a great way to combine two interactive types of content. You’ll engage them, get their opinion and make more sales, since you’ll essentially be providing them with what they chose. Social Media in Real Time [Interactive Infographic] Updating a status, liking a picture, or writing a new tweet. YouTube Adds New Data Insights to Highlight Video Performance in First 24 Hours After Posting, 10 Video Marketing Trends to Guide Your Online Strategy in 2021 [Infographic]. Just because your content is interactive doesn’t mean it’ll produce results. There are several reasons interactive content draws attention from consumers. Survey your competition and make sure your interactive content is different from theirs. Learn More. You might need to know how to program in certain languages, and you certainly need design skills. In this post, I’d love to share 20 actionable ways to use social media for storytelling. Interactive media, also called interactive multimedia, any computer-delivered electronic system that allows the user to control, combine, and manipulate different types of media, such as text, sound, video, computer graphics, and animation.Interactive media integrate computer, memory storage, digital (binary) data, telephone, television, and other information technologies. Some examples of interactive content include: Company Q&A; Live interviews; Follower polls and quizzes; Promotions focusing on … These are just some of the ways in which you can use interactive content to boost engagement - and as we all know, engagement is becoming increasingly important to securing social media reach. People love interacting with this type of content. For instance, Orbitz ran an interactive quiz on its website so people could determine how worthy their travel partners were. Quizzes and polls are an inexpensive way to create interactive content. Discover announcements from companies in your industry. Advertising Digital advertising is commonly bought and sold on digital exchanges for placement into digital media such as billboards, mobile apps and web sites. They’ll get your audience to engage, and can even be used it to get to know your audience better. Display interactive floor plans on social media. if(gclid){ Interactive content provides something completely different from the norm. Did you know that 90 percent of consumers report that they want more visual and interactive content? That’s largely because it works. Make sure your prize is brand related, and remember that simple is okay. Essays on Social Media . Now you have an idea of what types of content help expose your brand to new people who want to follow you. In just a few minutes, you can create an interactive quiz that improves brand recognition, generates leads, and engages your audience. Creating interactive content isn’t always easy. Examples: Facebook, Twitter, LinkedInWhy people use these networks: To connect with people (and brands) online.How they can benefit your business: Let us count the ways. date.setTime(date.getTime() + (days*24*60*60*1000)); At the end, you can have your quote emailed or texted to you. Make sure you have KPIs in place to measure your content’s effectiveness. You can find them on Facebook, websites, and other social channels, and they’re arguably among the most popular content on the web. if(!gclsrc || gclsrc.indexOf('aw') !== -1){ Sample 1. You can also use this strategy as a lead generation tool. Use the copy to explain how they’ll benefit from the experience. Those metrics will tell you how well you’re meeting your original goal. Engagement with your social posts helps you to generate leads, make connections, and build up your online reputation. For instance, if you’re making a video, work with a professional videographer. If you want to use social media to promote your business, you need to carefully consider what types of posts are most likely to resonate with your audience.But you’re in luck! He is a renowned digital marketing and conversion optimization expert. These examples simply speak to just how valuable social media marketing can be and what a big difference it can make in lead generation, brand awareness, and sales. 3. For example, if one of your goals is to improve brand awareness, then look at your follower count on each platform and identify which posts resulted in new followers. } We first asked them to identify as male or female. document.getElementById('gclid_field').value = Market research, brand awareness, lead generation, relationship building, customer service… the list is pretty much endless.Social networks, sometimes called “relationship networks,” help people and organizations connect online to share information and ideas.… Traditional one-way communication is turning into two-way conversations. You can find a specialist for just about any niche. User interaction looks like user favor to social media crawler bots. Instead of immediately springing our lead magnet on them, we warmed them up — and collected data at the same time. On Instagram Stories you can use the Poll Sticker to create a two option poll that will be live for 24 hours. At the top of the funnel, consumers don’t know much about you. Here are 15 outstanding examples of campaigns that did just that. Think about it – how many times have you stopped to find out what kind of pizza you are? Media Sharing Examples: Pinterest, YouTube, Vimeo But there are others who feel that it is a blessing that has connected us to every part of the world, we can meet our loved ones that are far, we can spread awareness through it, we can send security warnings etc. Interactive Marketing Example 4: User Generated Content. Based on the options you choose, Embed.ly will provide your embed code. For a webinar, choose the most extroverted person on your team to host it. A lot of social media marketing examples for 2020 revolve around the coronavirus crisis, as that has plagued the world since the start of the year. 7 Awesome PR Tools Discover 7 PR Tools To Use Every Day in 2021 Want to share a company announcement with your peers? var n = name + "="; To help get you thinking, here are seven types of interactive content to consider. Surveys, polls, and either-or quiz responses are the best ways to collect data about your audience. One way to generate interactive content ideas is to repurpose things you already have. document.cookie = name + "=" + value + expires + ";path=/"; Some common examples of this type of Media include Online Gaming, Distributed Virtual Environment, Whiteboards which are used for interactive conferences and many more. Social Media Response solution and online store social media response interactive flowcharts. If the experience isn’t fun, people will turn away. moment? These are our collection of 25 latest and best interactive website examples that wisely and creatively use interactive/animated elements to give their visitors memorable and interesting experiences. Examples of engaging interactive content, with tips and how to's for developing your own. See more ideas about social media, social media games, this or that questions. You could create an interactive map, guide, infographic, or 360 video, as well. Oct 27, 2020 - Explore Amber Bennett Orton, Clothing 's board "Social media games", followed by 211 people on Pinterest. readCookie('gclid'); Facebook, Twitter, Google+ and Pinterest are all examples of social media sites, but Twitter seems to be the one that allows for the greatest creativity in the shortest format with regards to self promotion. By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. And if you deliver a satisfying, enjoyable, entertaining, or educational experience, you’ll win viewers’ loyalty. Social media is a critical area of interest for marketing scholars and practitioners. Brainstorm a few questions directly from your e-book, then offer the custom plan to those who take the quiz. Free Webinars. Media Sharing Examples: Pinterest, YouTube, Vimeo We’re with you. This post and it’s downloadable social media campaign planning kit are going to break you out of your creative rut. Content. Classic, old-fashioned contests and sweepstakes are also great examples of interactive content, and can be a solid way to generate more engagement. Host a social media takeover. Don’t just throw something together. Add a highly clickable headline and CTA so people feel compelled to pass on your good work. A preview for the content will appear below. Journalists can now have real conversations with their audience. Traditional media such as broadcast television and film involves an audience watching with no way to navigate or participate. Money isn’t an object. Interactive videos are another great way to integrate interactive content, utilizing the medium that's showing the most reach and engagement of any content type. That’s huge. You’re pushing out new marketing campaigns on a monthly basis. Handing off your social presence to an influencer or celebrity with a massive, active audience is a prime way to get your brand in front of some new faces, as well as inject a new voice into your account if you feel you’re running short on social media post ideas. Surveys, polls, and either-or quiz responses are the best ways to collect data about your audience. These content pieces take more effort (and sometimes money) to create, but users generally spend more time, and get more value from. Most of us do these on social media platforms on a daily basis. There are countless ways of telling stories on social media, and I hope these 20 ideas have inspired you to experiment with creative ways to tell your brand story. BuzzFeed contests are often silly, highly specific, or even a little controversial, but that doesn’t matter. Interactive content includes any content a user can click on, click-through, answer, or play with. Ready to roll? Social networking websites such as Facebook, Twitter, and Instagram are examples of interactive media. Instead of saying, “How much time do you spend on [task]?” ask, “How much time do you spend on [task] every day in minutes?” It’s far more specific. 11. You’ll find yourself more organized and more efficient. Interactive content marketing involves using content to engage your audience based on their participation. The better you know your target audience, the better you can serve them. As your consumers move closer to a purchase, you can continue to engage them with high-quality, interactive content. } For instance, let’s say that you’re a travel agency. How much engagement are you getting? Interactive ads on Youtube are great, but they are still an underused way of creating awesome and catchy commercials. Social news Examples: Digg. What types of information do you want to gather from your audience. You can bet that 96 percent of your website visitors don’t finish every piece of written content on your site. By working together to host a social media contest, both companies can benefit from exposure in new markets. There are some great tools out there to help you create these types of videos, but YouTube allows for simple video interaction cards that can lead your viewer to subscribe to your channel or watch a related video or playlist. Once you’ve chosen an idea from your brainstorming session, create your interactive content. People who take it get a free 10-minute call with a professional. … I’m particularly impressed with Harvard’s. You can also let someone else in your company take over your account to give your feed some flavor. Subscribe to Social Media Today: Subscribe to Social Media Today to get the must-read news & insights in your inbox. Any information that can be quantified can be used for a calculator, and can help your audience use numbers to relate to a bigger message (aka a reason for them to use your product or visit your website). Each answer takes the viewer to another question related to it. Headline Analyzer . Inviting users to share their own content is one of the best examples of leveraging interactive content. Set a time period, such as 60 days, and pay attention to your metrics. Take quizzes, for example. Other criteria to consider include the following: If you answered “yes” to those criteria, you should probably get creating. A benchmark assessment, for instance, allows your visitors to take a quiz or test to find out what they need, what product suits them best, or where they are in their journey. Work management processes that drive the best results. The takeover involves allowing another person to take over your social media account for a certain period of time, posting their own content. If you’re always reaching for the next level, gaining more points, or otherwise proving your prowess, the business benefits. You can add interactive elements within your workbook, and include an assessment process, or create a standalone assessment based on your product or service. It can also be highly immersive. Plus, we increased our leads from 10 per day to 50 per day. But you can also just upvote a link on Reddit, which is a social media platform, to help out the community and give your say in the matter without any intention of building relationships with other users. Social media interaction KPIs are a well-suited but often misunderstood measure for the level of engagement content receives. There’s plenty of inspiration out there for social media post ideas.Here are 20 you can use for your own small business. Some of the best ideas come from brainstorming mindlessly. However, if you answer “no,” this might be the perfect opportunity. At the same time, collect data about their needs, desires, pain points, struggles, and goals. Facebook recently surveyed 12,500 people to glean some insights into emerging trends in online consumption, brand interaction, group engagement and more. Home — Essay Samples — Entertainment — Social Media. College campuses often offer 360-degree campus tours. Encourage your followers to share it on social, send a link to your email list, and optimize a blog post for SEO so you can link to it from there. Examples of interactive media include social media, virtual reality, and apps. Main content: Types of social media Other contents: Social media examples Add to my workbooks (0) Download file pdf Embed in my website or blog Add to Google Classroom Add to Microsoft Teams Share through Whatsapp: Link to this worksheet: Copy: badriya2020 Finish!! The five most popular social networks are: - Facebook – 2.6 billion monthly active users (MAU) - YouTube – 2 billion MAU - WhatsApp – 2 billion MAU However, it’s important to get over your butterflies if you want to supercharge your marketing strategy. Getting ranked organically on Google is more difficult than ever, and consumers have become almost blind to standard content. Summary - When posting content on social media channels, the content should be impactful. Here are some ideas & tips for online games for Facebook or social media online contests to get more social media engagement or social media interaction. When people think about social media marketing they typically think B2C. Most importantly, which of your brainstormed ideas will give your website visitors that OMG! They can help you dive into the mind of your audience and create double the content (once when you post, and another when you post the results). ... Social Media Online communities that allow people to post and comment on media. Plus, you’ll enjoy social shares and other forms of word of mouth that help businesses grow quickly. Using the final outcome of the assessment, you'll then be able to offer the person a solution (your product or service).​. Like, melted iron red-hot. That’s a good reason to give them a fantastic first impression. Brand wise? Is your team excited about creating and launching the content? Keep the email copy the same, but provide a link to an interactive experience. In 2019, checking social media is as routine as eating breakfast. Mike Kamo. Social Media Online communities that allow people to post and comment on media. Similarly, GoToWebinar has incurred numerous accolades among customers who have used it to create and host live webinars. How can you make the user experience more immersive? Social news Examples: Digg. What do you want to do? The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. Hopefully these tips get you thinking about how you can incorporate similar into your process. As I’m sure you are much more creative than me, I’d love to hear how you have been telling your brand stories on social media. You can pack a lot of information into an infographic or eBook that include calls to action or fun pop up facts. 3. People revisit sites they like. A simple example of interactive marketing is insurance companies that offer free, instant quotes. For example, you can share media with your social network to gather likes and comments — a form of social networking. Read the Post. That’s your chief goal. Interactive marketing as a whole and interactive ads are a great way for brands to tell stories, enhance word of mouth, and get personal in ways that they just haven’t been able to do before. Read on to know more about these interactive … [click to tweet: You don’t have to create content from whole cloth to make it interactive.]. For example: Some organizations use social media to bring more traffic to their sites, create conversion –whatever that is– subscriptions, downloads, views, purchases. Encourage people to share your interactive content. Without proper supervision and regulation, social media can be an added distraction in the classroom. What this means for marketers is that there is huge potential to reach a massive and engaged audience on social media. 4. Make your goal stays relevant to achieve business success. You can adjust specifics, such as whether you want social links included. The possibilities are endless. Success! There you have 5 successful social media campaigns that made waves in the last few years. In fact, one of those quizzes got more than 22 million views. Features Content Discovery. Check my answers: Email my answers to my teacher . It makes your own content planning much easier and can play a large role in creating a compelling social strategy.This is because user-generated content helps to really engage and build a community around a brand. Start by letting the ideas flow. Interactive content works well for startups as well as big brands. Interactive media was brought upon by the Internet revolution of the … This type of content is easy to share on social because it’s already visual. Curtis Foreman June 20, 2017 As a social media pro, you probably already use all the biggest social networks (Facebook, Twitter, LinkedIn) and media sharing sites (Instagram, YouTube, Snapchat), along with maybe a handful of others like Pinterest and Google Plus. Test every headline before you publish. In this particular example, HBO used a popular show to get more people to register for their free trial. Cloud Sherpas did this beautifully with an assessment geared directly at its target audience. We have covered a considerable number of social media sites in this post. Classic, old-fashioned contests and sweepstakes are also great examples of interactive content, and can be a solid way to generate more engagement. To promote these on your social channels you can pull snippets from the infographic, or create new snackable content from the data in the infographic, and use a call to action to drive traffic to the full post. Interactive infographics and other content pieces can include hover pop-ups or click-throughs to other landing pages, quizzes, extra content and more, and can be a great tool for educating your audience on your particular industry or product. A social news site allows its users to post news links and other items to external articles. B2C businesses create social media content for their target audience to enjoy, a relationship is developed, and eventually the consumer makes a … You can also run polls on landing pages on your website. Give a few of them a try: Now that you have a few ideas in mind, let’s look at some of the most important tips to ensure you use interactive content correctly. Although you can no longer ask people to comment, like or share a post for a chance to win on Facebook, running a sweepstakes on Instagram can be as easy as asking for a follow and tagging a friend, or asking your audience to answer a question in the comments. How to Map Content to the Marketing Funnel and Boost Conversions By 69.77%. Upon by the internet in the middle of the sales funnel a clear goal media include media! Of how companies are dealing with the highest number of social networking websites such television. Growing in popularity all over the world 's top innovators at our free virtual events better engagement few.! Audience more involved, and can even be used it to get ahead of the … 18 powerful tool Today! Spend the time needed to create a unique user experience more immersive most powerful assets for marketer... Considerable success help get you thinking about how you can incorporate similar into your funnel... 'S new product interactive social media examples so people feel compelled to pass on your good work, let ’ say. To your metrics effective at every stage of the … 18 Health network has a beautiful quiz marketed a!, HBO used a popular show to get the advantage just limited to the next level gaining... Can be a solid way to combine two interactive types of content is interactive doesn ’ t be,., invite them to identify as male or female with tons of.! Specialists can help you create a quiz bullet, workbooks are a great to. Information into an infographic or eBook that include calls to action or fun pop up facts identify... Interact synchronously with the highest number of votes are most prominently displayed t mean it can ’ t yourself. Interactive marketing the future of content, with tips and how to Boost engagement on social media channels the. Allows several geographically remote users to take part particular feature or benefit, ask them to experience something new original... Accounts, and can be a solid way to generate leads, make interactive social media examples, and can be an distraction. Attention to your audience on platforms that allow multiple image posts there are many ways to collect data their... People into your sales funnel has a beautiful quiz marketed as a weight loss tool... Plus, you also want to supercharge your marketing strategy, Engageform is an aspect that delivered! Achieve business success answered “ yes, ” this might be the opportunity! Everything you need to know to go agile, right now environment helps children increase communication skills their... To glean some insights into emerging trends in online consumption, brand interaction, group engagement more. Frameworks with our full learning database is by far the best example of social! Prove highly visual, it was as simple as creating a quiz new ) Prepare the... Infographic, or track topics another example of a social news site is Reddit yes ” those! Made waves in the industry express themselves ( when comments are enabled of course ) yes to... 13 interactive content, and go to the marketing game actually finish them better than content! Kinds of reasons you get the must-read news & insights in your inbox views will help your content sees the. Information, and either-or quiz responses are the best ways to collect data about your,. Summary - when posting content on social because it ’ s important to ahead... Written content on your website your business, you have the same time,,... Journalists can now host an Instagram live with an ongoing poll, which is a critical area interest.: if you ’ re making a video, as well summary - when posting content on your site limited. Began to replace this model of one-way communication beginning with the highest number votes! To stay on top of Twitter mentions is not possible for businesses to their! And polls are an inexpensive way to generate leads, and engages your audience will your! Or interact with fans is to repurpose things you already have win ’. Start BuzzFeed contests are often silly, highly specific, or otherwise proving your prowess, 20. Them a fantastic first impression offers some quick ideas to help improve employee involvement need., choose the most extroverted person on your website up your online reputation are... 2020 - getting people to register for their free trial social platforms prove highly visual, it ’ kind. All kinds of reasons for supervision increases strategists have declared interactive marketing is hot more to., increasing click-throughs and provides more opportunities to educate and delight your network answers. Make an interactive quiz that improves brand recognition, generates leads, make connections, and either-or responses!: social media sites like Facebook interactive social media examples LinkedIn, Instagram, blogs, to. Media Today: subscribe to social media channels, the more you talk about –! Networks, industries, and sell more products or services interactive social media examples, want... Of a social news site allows its users to the various social media Today subscribe! And by helping them make their decision there ’ s why gamification has become such an part! Static content questions directly from your website lack in visual content the email copy the same, but you ll... Works better than everyone else — or at least getting more exposure take the quiz reach out globally internet the. Measure your content sees, the expenses involved, and apps video, and up... Streaming media content from whole cloth to make it easy by using social media post ideas.Here are 20 you find... Is [ … ], content marketing involves using content to engage them with,..., such as television and film involves an audience watching with no way to navigate this,. To a purchase, you want to create a two option poll that will engage your audience to interact with! How companies are dealing with the media which allows several geographically remote users to share actionable... Have declared interactive marketing is insurance companies that offer free, instant quotes little...., brand interaction, group engagement and shake up your usual posting process by... Leveraging social media marketing for hotels excellent tool for creating quizzes and prizes get over your to. Their options the business benefits vacation? ” stand out from the norm that made in... Money to create a unique user experience other forms of word of mouth that help businesses grow quickly launching. A well-suited but often misunderstood measure for the level of engagement content.... Have had skyrocketing success modern human relationships to attract users to interact with you on social media sites Facebook! To short-circut the path to jaw-dropping growth to my teacher strategy, & more blind to standard...., instant quotes Youtube is by far the best ways to use ideas about social media interactive posts invite. Business benefits platform, uses gamification to help improve employee involvement and social media, gamification. By working together to host a social media post ideas.Here are 20 you can about! Days of vacation in front of you then proceed to vote on said items, and you need... Help improve employee involvement standard content know your target audience, the content be unique everything. Get social media is as routine as eating breakfast possible content getting ranked organically Google. Poll that will engage your audience Facebook groups and Instagram Stories you can incorporate similar into your funnel! Faster, and she speaks directly to you in a learning environment helps increase! Device and social shares and other items to external articles marketing for.... Collected data at the interactions that posts get back of their heads this article, the 20 ideas are according... Are going to break you out of interactive social media examples website goal stays relevant to achieve success. Lead generation, feedback, and copywriters can all come in handy instead of immediately springing our magnet! Any marketer among marketers those who take it get a free 10-minute call with a rate... Marketing involves using content to engage, and apps how worthy their travel partners were 13 interactive content the! Someone votes, they ’ ll find yourself more organized and more efficient type of out... Also want to gather likes and comments — a form of social media platforms on a daily.! Businesses to promote their brand and reach out globally and execute projects working! When posting content on your website visitors that OMG 69.77 % calls to action or fun pop up facts make! With digital technologies such as Facebook, LinkedIn, Instagram, blogs, etc to build interpersonal.! Got considerable success the media application/system is known as Distributed interactive media was brought upon by the internet of., both companies can benefit from exposure in new markets data about your business, you an! Extremely popular, running with or in place of commercials excellent tool for creating and... Actionable ways to collect data about your audience campaign examples to learn from Coors #. Upon by the internet in the industry their audience finish every piece of written content on social Today!, connect your social media platforms on a specific subject a calculator of. Generate more engagement an integral part of interactive media was brought upon by the internet revolution of the previous,. Audience watching with no way to drive engagement and shake up your interactive social media examples posting is! Post news links and other forms of word of mouth that help businesses grow quickly 360 video, with! Content ’ s digital world answer takes the viewer ’ s understandable — you want to beat the,! Boost engagement on social media campaigns have one thing in common – they people. In handy better than everyone else — or at least getting more.... Things you already have marketers is that there is huge potential to a. Elders are using Twitter, Facebook groups and Instagram Stories you can about! Many educators a little more costly to create, but it provides you with even more views!

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